Red balloons popped up over Sydney this weekend to promote terrifying new film

If you’re not a fan of horror movies, you’re probably not going to like why red balloons are appearing all over Sydney, tied to sewer grates.
While the sight of a big balloon is often linked to a grinning child or birthday party, these ones have a much more sinister purpose.
As the spray painted text reveals, the balloons are a marketing tool for the for the upcoming release of Stephen King’s chilling horror film ‘It’. The red balloons allude to the film’s villain, Pennywise the Dancing Clown, who appears from sewers to capture children.
The creepy caption reads, “It is closer than you think. #ITmovie in cinemas September 7.”
Via: Yahoo Australia