psLIVE launches in APAC

psLive has announced its launch in APAC. During 2014, psLive will be rolled out to all key Asia Pacific markets. Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia will take on the additional role of Chairman APAC, Posterscope and psLive – Asia Pacific.
Commenting on the launch, Nick Waters, CEO Dentsu Aegis Network Asia Pacificsaid: “psLive will play an important role in Asia Pacific, particularly in key markets like ANZ, South East Asia and India. We see this as a fast growth area for our business in the years to come.”
Detailing the plans for psLive in APAC, Ashish Bhasin, Chairman Posterscope and psLive Asia Pacific said: “We will begin with rebranding our existing, vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, to psLive. In Asia Pacific the below-the-line part of marketing communications spend for key clients is growing at twice the rate of above-the-line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customized services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market.”
Annie Rickard, Chairperson psLive Worldwide commented: “The experiential market is growing rapidly. Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we will be able to bring media insight into brand experience, which will ensure we deliver relevant innovation to our clients.”
psLive will announce country wise and marketwise roll out plans shortly, beginning with India, where the psLive launch has recently been announced.
Separately psLIVE has also officially launched in the U.S.  Headquartered in Atlanta, GA and already employing over 60 associates. psLIVE will be led by Angela Courtin, with executive management support from John Stamatisand Peter Pearce.