Posterscope shortlisted for MediaTel's 'Connected Agency of the Year'

The shortlist for the fourth annual Connected Consumer Awards has been announced.
Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
Aimed at organisations that are devising and powering connected strategies, the shortlist represents a wide variety of media focused businesses – including media owners, agencies, consultancies and technology providers.
Posterscope has been shortlisted in the ‘Best Research Project or Initiative’ category with their insight project ‘Dynamic Differences’ and also as Connected Agency of the year, alongside Carat UK and OMD.
Separately, Havas has been shortlisted in the Best Use of Connected Data for Posterscope campaign ‘Out-of-home audience targeting with Jameson Irish Whiskey’ whilst Carat UK was shortlisted in the same category for Posterscope campaign ‘Grab a seat! It’s Pimm’s O’Clock’
The winners will be announced during a prestigious lunch at Banking Hall in central London on 5 May 2016.
Chaired by media consultant Graham Lovelace, the nominees were placed in the safe hands of a number of hand-picked media experts – including Richard Marks, managing director, Research the Media; Stacey Anklam, COO, AutoGraph inc; Mark Cross, director, Chartroom; and David Pidgeon, editor, Mediatel Newsline.
This year’s awards will be followed by Mediatel’s annual Connected Consumer Conference on 8 June – an all-day event that will see a number of key industry players discuss and debate the current state of the industry.