Posterscope expands NFC and QR code offering

Posterscope have announced a new partnership with mobile company Proxama to extend its services in the Near Field Communications (NFC) and QR sectors. The partnership will use Proxama’s TapPoint platform to deliver “real-time web-based reporting” and content management solution that provides aggregated interaction data across all NFC or QR code-enabled out-of-home media inventory, including clients’ owned media assets, such as in-store NFC promotions. Read More