Posterscope announces new UK CEO

Posterscope today announced the appointment of Stephen Whyte as the new UK CEO of Posterscope, psLIVE and PSI UK.
Current CEO Annie Rickard will move into the role of UK Chairman, allowing her to focus on international growth across both psLIVE and Posterscope Worldwide.
Starting in early November, Stephen Whyte joins from Netventure Consulting, a company he launched four years ago to provide strategic and commercial advice to digital media, marketing and adtech businesses.
Prior to setting up his consulting business he had a long career in advertising and marketing services.  He started at AMV and subsequently worked at Leagas Delaney, Still Price Lintas and GGT.  In 1997, he became Managing Director and then Chief Executive of Leo Burnett before spending 5 years as Chief Executive of McCann Erickson.
In 2009, he moved into the rapidly growing data services sector and joined Acxiom, one of the largest global players in this sector, as Chief Executive, Europe.
He has also been a board advisor to digital agency Profero and sat on the Media Advisory Board of corporate finance advisory firm Wyvern Partners.
Annie Rickard commented: “I’m delighted that we have persuaded Stephen to join us.  He has all of the characteristics necessary to succeed in the media sector but crucially he has the experience and vision required to lead the business into the future.”
Stephen Whyte added: “I wasn’t looking for a change but the opportunity to lead Posterscope at such a dynamic and exciting time for the OOH industry was impossible to turn down.”
Posterscope, psLIVE and PSI UK have a combined turnover of £375m and employ 200 people.