Posterscope’s OOH campaign for AXA wins Best Use of Data at the Drum’s MOMA awards

Thursday 18th May  marked the return of the Marketing on Mobile Awards (The MOMAs), where Posterscope were shortlisted for 2 awards- Best Use of Data and Best Use of Location Based Services. The work for AXA was created in collaboration with Havas Media, xAd and Fallon.
They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data.
This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. AXA offered tips on how to avoid unforeseen mishaps and accidents to the public, to ‘stay one step ahead’.
Using an innovative and custom mobile data strategy, consumer engagement with mobile experiences fed intelligence into out of home screens to optimise the message displayed.