Peugeot 'drives sensations' at Euston

Peugeot has booked a two-week nationwide campaign to promote the new Peugeot 308 – the new stylish high-tech hatchback.
Peugeot has wrapped the Euston Immersion Zone and taken over the digital escalator panels and backlight display in a creative that captures the Peugeot brand signature: ‘Motion and Emotion’, and strapline: ‘Driving Sensations’.
Continuing to immerse consumers in the brand as they make their way through the station, the campaign will also run on the Transvision screen and Euston Motion, the nine full-motion, interlinked digital screens, surrounding the concourse.
Following the commuter journey, the campaign is also running on roadside locations nationwide.