Pandora use OOH Domination to Support Christmas Light Sponsorship

Pandora were recently announced as the headline sponsor of the 56th annual Christmas lights during the switch on event at Oxford Street.  This was the first time a jewellery brand had sponsored the world-renowned display and in turn opened up the opportunity for OOH to amplify their sponsorship to consumers during the key Christmas period.  To deliver this amplification, the London underground was key, with multiple dominations being taken across the major Oxford St serving stations, delivering high impact display at Marble Arch, Bond St and Oxford Circus.  This strategy allowed Pandora to book end the length of the Christmas lights display and ensure that Pandora’s Christmas sponsorship – and ‘Unforgettable moments’ message – was at the forefront of shoppers minds as they entered the busiest shopping street in Europe.