Outdoor plus unveils landmark banner on Shaftsbury Avenue

Outdoor Plus, one of London’s most innovative premium out-of-home company, has launched a new site at Shaftesbury Avenue, the heart of London’s theatre district.
This exclusive banner will be a landmark feature of the area whilst the London Trocadero is renovated. Located at the end of Shaftesbury Avenue, directly facing the Lyric and Apollo theatres and nearby Piccadilly Circus, the high impact banner creates 407,000 pedestrian impacts and 310,000 vehicular impacts every fortnight.
With over 20% of London’s creative jobs based in Soho, and over 66,000 people visiting the Apollo and Lyric theatres every two weeks, the banner presents a new space to showcase brands in the centre of London’s West End.