Novices Wanted for Last World First Arctic Expedition

Today sees the start of a digital out of home advertising campaign which begins the search for intrepid volunteers to participate in a scientific trek to the Last Pole – the Northern Pole of Inaccessibility, which has never been reached before.

The expedition, the flagship of project Ice Warrior by Ascot, Berkshire-based Jim McNeill, one of the world’s most experienced and respected polar explorers, will run from February to May 2016.
The search starts today with a national digital out of home campaign across Ocean Outdoor’s premium network of locations. It begins in London (at Eat Street, Westfield London in Shepherds Bush)