Nikon Lenswear 'Vision Food Truck' features eye-test menu

In a clever marketing campaign with French agency Altmann+Pacreau, Nikon Verres optiques aka Nikon Lenswear created a food truck, “Vision Food Truck,” that has a menu which doubles as an eye test. In order for customers to order, they have to read the menu — in this case the ingredients of a burger — and if they fail, they’re provided a vision test in an accompanying truck. The menu starts off with the condiments of a burger like lettuce and pickles in large font and slowly gets smaller with important ingredients like cheese and beef patty sitting at the bottom.
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Via: Hypebeast