New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers

If any of you have seen the original ‘The Ring’ movie, there’ll have been that one scene that stuck with you.
To promote horror sequel ‘Rings’, the team behind this memorable ‘Carrie’ stunt in 2013 have gone back to their prank-y ways, using that scene as the basis for this new stunt.
The set-up is simple. After being given a bit of sales patter, potential customers  in a New York City electronics shop were left alone by an assistant. There’s also a ‘win a free TV, today only!’ sign on the wall that looks like it might have been used to entice people in.
The same actress who played the terrifying little girl then came crawling out of a hidden compartment behind a TV’s screen, scaring unsuspecting shoppers.
[youtube width=”300px” height=”200px”]WcuRPzB4RNc[/youtube]
Via: PR Examples