NARS and Steven Klein Collaborate with psLIVE for Beauty Pop Up

To celebrate the highly anticipated collaboration between NARS and Steven Klein, psLIVE helped launch a pop up which consisted of a series of events over four days. The event was open 3rd – 6th November at 15 Bateman St Soho and was open to the public during the day 10am – 5pm.
People were able to view the collection, receive a free NARS makeover, have a go in the GIF booth and also enjoy the bar (free mocktails!) Tuesday evening was the launch party with 160 guests, consisting mainly of press. The party had Little Boots DJing as well as cocktails and canapés. Wednesday evening was Stylist reader’s event with Andrew Gallimore giving a makeup tutorial. Then finally, Thursday was a blogger event with In The Frow blogger.
The event generated over 2 million social media impressions and the client describes it as ‘phenomenal’.