Minute Maid WiFi Chair

In order to increase brand loyalty for Minute Maid, Posterscope China placed branded WiFi enhanced chairs in customer-concentrated shopping malls so that consumers could charge their phones and use the free WiFi. This, combined with other formats, including bus shelters, road light boxes and subway MEGA LEDs, delivered the main campaign message to the target audience.
Three WiFi chairs were initially launched in Shenyang, however over 30 more were added to shopping centres in Changchun, Chongqin, Shanghai and Tianjin.