MINI Vending Machine Projection

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.
The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they’ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.
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