McDonald's Sweden Taunts Norway With Big Mac Billboard at the Border

Here’s a fun neighbor-shaming McDonald’s billboard from DDB Stockholm.
Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on Norwegians to take advantage of Sweden’s cheaper burgers. In other words, it’s the rare fast-food ad that doubles as fodder for exchange-rate geeks.
Via: AdWeek