Lenovo Yoga Tablet Launch

PSI worked closely with Total Media to bring Lenovo’s pan-European OOH campaign to life.
For the launch of the Yoga tablet, the main objectives were to raise awareness and generate sales of the product in build up to Christmas. Starting in November, various large and highly impactful banners were rolled out across key German cities, targeting shoppers in city centre locations within close proximity to electronic retailers.
In Hamburg and Berlin, special build concepts were incorporated onto banners, to effectively illustrate one of the tablets’ main features – flexibility.