KLM: Live High Five

KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street come face to face with another citizen from New York or Amsterdam. The credits goes to Eigen Fabrikaat (DDB Group) and Minivegas.
[youtube width=”300px” height=”200px”]JHG2eIIt7go[/youtube]
Via: Digital Buzz