John Lewis Wraps its Stores

John Lewis, the official department store of London 2012, has wrapped its Oxford Street and Westfield Stratford City stores in spectacular fashion, with branded banners as part of its support for the Games. The Oxford Street store has been wrapped with an asymmetric British flag, whilst a banner displaying medals made from items shoppers can buy in store has gone up at Stratford.  The campaign, devised by MG OMD was executed by Posterscope and media owner Blow-Up and forms part of a wider campaign targeting both domestic and international tourists while they are around the Olympic venues and travelling across the capital.