JCDecaux continue M-vision expansion

JCDecaux’s digital mall expansion continues with the launch of two new M-Vision screens at key UK retail locations: Liverpool ONE and Bullring Birmingham.
Brands are set to benefit from this high-impact, premium communications channel in the heart of Liverpool and the addition of a second M-Vision screen in Bullring brings the total network to 15 premium screens.
Positioned in proximity to anchor stores in malls, M-Vision provides brands with unprecedented access to the most aspirational and image-conscious audiences nationwide.
Nearly 8 million adults visit shopping malls every week and research suggests shoppers arrive in a happy mindset. They are actively seeking new things.
Keen to explore this further, a new in-depth research piece from JCDecaux will soon reveal new insight on shopping and the retail mindset – in particular happiness levels, the crowd theory, directional messaging and more.
The research piece will be released early June 2015.