James Blunt Serenades the Nation Through Customised OOH Sites

Camelot in conjunction with Vizeum, Posterscope, AMVBBDO and MKTG looked to make James Blunt’s dream of serenading the nation a reality. The campaign, which is being executed at Bluewater Retail and Shopping Centre, uses a JCDecaux Interactive Digital 6 Sheet equipped with a polarized mirror effect which allowed a holographic image of James Blunt to appear as you use the mirror, and a bank of pre-recorded responses that are activated by a motion sensor as passers-by engage with the mirror. Using this polarized technology (that has never been used before) to customise an OOH screen has enabled the campaign to drive incremental reach in a key environment.