Interactive screens with ‘like’ buttons

Israeli juice company Prigat launched a series of ‘Smile Stations’, interactive screens fitted with an over-sized Facebook ‘Like’ button, in several train stations throughout Israel. To promote the company tag line, “Open with a Smile,” Prigat encouraged Facebook users to write funny or uplifting messages which were then sent in real-time to the interactive billboards. When the like button on the screen was pressed, a video of the commuter’s reaction was sent to the author of the message. The message that received the most smiles won a prize courtesy of Prigat.
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