Interactive Mad Max containers appear in cities across Belgium

To announce the release of Warner Bros ‘Mad Max Fury Road’ Posterscope Belgium  placed 20m long interactive containers in busy squares in across some of Belgium’s largest cities. Passers-by were invited to watch the film’s trailer via a QR code and to tweet selfies to #BelgiumGoesMad in order to have the opportunity to win some great prizes. The fully wrapped containers formed part of a wider outdoor national campaign.