Ikea The Joy of Storage

Following the success of its latest brand campaign, ‘The Joy of Storage’, IKEA has unveiled a striking 3D special-build poster in the heart of the UK’s second city. The billboard depicts the flock of t-shirts from the TV spot, flocking to rest in an IKEA PAX wardrobe, continuing the theme of having a home for all the things you love. The clothes theme has added relevance with the giant poster located beside Birmingham’s Bull Ring shopping centre. The installation was brokered and built by agencies, Vizeum, and Posterscope in partnership with BlowUp Media. It will be seen by an estimated 800,000 people and is one of the largest 3D posters ever seen in the UK measuring 200sqm.
Check out the amazing video
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