"I wish I had a Samsonite" targets travelers Who have lost faith in their luggage

Samsonite’s pop-up wrapping stall targeted travelers who had lost confidence in the quality of their luggage.

The free service was offered to travelers who were not using the brand’s bags, and who agreed to have the message “I wish I had a Samsonite” attached to their luggage. The work accompanied a print campaign that used the same messaging.
Video below:
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Via: Campaign