Hyundai targets tourists with New York bus wraps

In order to promote their Travelmate campaign, Hyundai worked with PSI and Posterscope US to wrap tourist sightseeing buses in New York City.
To target New York residents and tourists while on the move around the city, using local insight, Posterscope US and PSI built a bespoke campaign, which saw the wrapping of tourist buses in the USA.
Specific tourist bus routes were selected to target key hotspots and high footfall areas and by using double decker bus wrap formats, this has enabled Hyundai to showcase the car in all its glory whilst gaining maximum coverage throughout Manhattan.
The activity consists of 12 buses running on routes throughout New York City during a 6 month period, and is being seen by a large number of pedestrians, tourists and drivers throughout this iconic city.