To promote the launch of the UK edition of the Huffington Post, the US news and current affairs website, Posterscope UK in partnership with Total Media, MBA, JCDecaux and LocaModa, produced a dynamic digital OOH campaign that reflects the ‘real-time’ nature of the brand.  Ads on digital screens across a number of mainline stations, invited the public to tweet their opinions and views on the day’s top news story.  A genuinely automated system enabled consumer tweets with the #HuffPostUK hashtag to be played out live on the OOH screens.