Holograms of disabled people appear if you try to park in their space

More than 30% of the drivers in Russia park in disabled parking spaces without bothering about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras verified the presence of the disabled sticker on their windshields and if no sticker was detected, the hologram would appear to confront the driver. The campaign was created by Y&R Moscow.
[youtube width=”300px” height=”200px”]T926dU9SYvg[/youtube]
Via: Digital synopsis