Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he’s the one being secretive, is so amusing to watch.
The setup is simple: Simone, a huge soccer fan, usually watches UEFA Champions League games with his buddies at home. But suddenly he finds himself in possession of a single ticket to the A.S. Roma-Real Madrid match on Feb. 17.
What should he do? Take the ticket and enjoy the game in person, or stick to tradition and watch at home with his three friends? For Heineken, this is “The Dilemma.”
Unlike some stunts, this one just feels real. And the guy’s reactions are very funny.
“With thousands of people watching, the whole thing was orchestrated around an entirely unaware guy,” one of the Publicis creatives tell us. “One take at Olympic Stadium right before the Roma vs. Real Madrid match, no chance to make the second attempt—and not a single actor, all for real.”
The victim was a good sport about it in the end, even letting the brand share his personalFacebook page as extra proof of the ad’s authenticity.
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