Great use of DOOH by TOMS – Take A Pic = Give Shoes

This is a great campaign by shoe company TOMS – take off your shoes, and post a selfie barefoot and when you Instagram a photo sans footwear and use #WithoutShoes, TOMS will donate a pair of shoes to a child in need, no purchase necessary — up to one million pairs!
TOMS marks the eighth anniversary of their initiative ‘One Day Without Shoes,’ an annual event which aims to raise awareness of the positive impact a pair of shoes can have on a child’s life, such as providing access to education.
Digital billboards across the nation are spreading the word with the simple call-to-action: ‘Take A Pic = Give Shoes.’
Chicago, Toms #WIthoutShoesChicago, Toms #WIthoutShoesMinneapolis, Toms #WIthoutShoes
Here are some shots of already shared and bared feet: