Go Compare uses OOH customisations for its rebrand

In early January, Posterscope delivered a broadcast national 48-sheet campaign for the rebrand of Go Compare. The campaign included 96-sheet special builds- a first for the brand in terms of using OOH customisations.
The special builds featured a town sign saying ‘Welcome to LlandofsavingmoneyandgettingtherightdealgogoGoCompare’, giving an amusing nod to the famous ‘Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch’ rail station in Wales.
The campaign was designed to evoke the feeling that GoCompare is more than just a price comparison website- it is a destination for great savings. This message was further emphasised through the use of roadside locations such as roundabouts and key arterial roads.