Getting real time in OOH

Nick Halas, Head of Futures at Posterscope had a speaking session ‘Getting Real-time in OOH’ at the IAB, Real-Time Advertising Conference focusing on ‘which Right Place, Right Time, Right Message’.
With increased access to micro-location data and contextual data triggers OOH is on a sharp trajectory in demonstrating new connection opportunities between consumers, advertisers and its relationship with other media.
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