Food at a Peru vs Uruguay football match serves a delicious victory for one team

Through this campaign, Peru tackled two goals: promoting the Peruvian cuisine and winning a football match. Sounds like a strange combination of activities, but in fact it’s not!
Peru wanted to raise awareness of itself as one of the best culinary destinations in the world. During a Peru vs. Uruguay football match, delicious Peruvian dishes, whipped up by top chefs were given to the Uruguayan fans.  As the Uruguayan fans were so distracted by the food, they didn’t cheer (in essence ‘shutting up’) as much as the Peruvian fans did.
Final score? Peru 2, Uruguay 1.
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Via: Guerilla Blog