Fishy Elevators!

Tel Aviv-based Digigage has created a new form of digital screen for elevators that “adds depth,” “can transport occupants to a completely new environment,” and generally ensure that you won’t have to look anyone in the eye while riding up to the twentieth floor.
The screen, which is embedded in the elevator wall, senses the motion of the car and reacts accordingly. On screen images rise or fall with the movement and it creates a sort of digital, interactive wallpaper that follows you on your ride. You can dive (or surface) from a coral reef or delve deep into a clockwork world and management can even add news and updates to the screen.
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Via: Tech Crunch