Emirates has unveiled a premium, branded drop-off area at London Gatwick Airport, aimed at First Class and Business Class passengers using its prestigious Chauffeur Drive service.
 UK airport advertising specialist Eye Airports teamed up with Gatwick, Geometry Global, PSI, Havas and Emirates to create the branded partnership. With a second daily Emirates A380 flight now operating between Gatwick and Dubai the number of customers who can use the Emirates Chauffeur Drive service at Gatwick has doubled.
The high-profile, long-term brand partnership includes unique audio content, bespoke roadside lighting, an entrance wrap and decorative branded flags. It is in close proximity to the Emirates check-in desks, delivering unrivalled impact and standout on approach to the North Terminal.
Emirates offers a complimentary Chauffeur Drive service to all First Class and Business Class passengers who live within a 70-mile radius of the airport, including all Greater London postcodes.
First Class, Business Class and Platinum and Gold members of Emirates’ Skywards loyalty programme also benefit from access to the largest outstation lounge on the Emirates network, located at Gatwick.
Sarah Parkes, Managing Director of Eye Airports, said:
“This represents a new and exciting commercial presence for Emirates where they can now connect with passengers at Gatwick and continue the premium, luxury service they offer. In addition to serving Emirates passengers, this long-term branding will help amplify their presence in and around the airport.”
Eye Airports’ national network reaches 100 million passengers a year. Last year it announced its #RedefiningAirports project, an £8m investment in advertising media and technology.
It is the largest investment in advertising in UK airports this decade, involving the latest high-spec formats and opportunities for advertisers to “dominate” the airport environment.