Digital OOH shows how fresh is fresh?

How fresh are fruits and vegetables in your local supermarket? Belgium Ad Agency Air and grocery outlet Delhaize provided the answer to the Belgium public with the ‘Delhaize Live Harvest’.
A simple OOH campaign consisting of 122 digital billboards across the country and a national banner campaign showed the short journey of local pears between field and supermarket enabling everyone to follow the pear harvest live during one day. The message read ‘HARVESTED TODAY, TOMORROW IN YOUR DELHAIZE’
[youtube width=”300px” height=”200px”]lIwA0ooPMwc[/youtube]
Via: bestadsontv