Thanks to technology we live in the era of “ubiquitous connectivity”, that is, the one in which we are connected with everyone and everything around us. And for this, or because of this, cities are transformed. This connectivity has made the momentum more relevant, and when we are away from home the moment is intrinsically related to location. This is the path of Out-of-Home (OOH) to Digital OOH, and finally to Location Based OOH.
Read More ….