SimplyBe uses DOOH to create high profile launch for their new ‘Skintones’ lingerie range

1st February

Fashion retailer SimplyBe has used landmark digital OOH locations to create a high profile launch for their new ‘Skintones’ lingerie range.  To illustrate the range of styles and fabrics available, in addition to the key message that there is a shade for every skin, the broadcast nature of OOH is the perfect channel to communicate that this range has been developed for all women.

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