Posterscope MENA

Samsung Dubai Airport

As part of Samsung’s Global campaign, Posterscope MENA launched two media labs in Dubai international airport to showcase Samsung’s range of products. To support the media labs Posterscope booked a full domination of all static sites in this area to drive traffic and product awareness. The activity included Hanging Banners specifically created for Samsung. The campaign which appears in prime locations and high profile formats was booked for an extended period starting in June 2017 and reaches 800 thousand passengers a month.