Sainsbury’s launch alcohol-free pub called ‘The Clean Vic’

Sainsbury’s is launching ‘The Clean Vic’, a pop-up pub in central London which will exclusively serve no or low alcohol drinks.

This July, ‘The Clean Vic’ will serve a range of 20 low or alcohol-free drinks including craft beer Lucky Saint and low-alcohol distillate Celtic Soul.

Entry costs £5, which includes two free drinks and bar snacks, ‘beer’-tasting sessions and mocktail-making master classes are also on offer.

With one quarter of British adults saying they want to reduce their alcohol intake and almost one third of 16-24 year olds not drinking at all, low or no alcohol drinks are becoming more popular than ever.