Heinz wants to reinforce the nation’s love of baked beans

It’s bean (ahem, sorry, been…) 150 years since the conception of ‘Heinz Baked’ by Henry J Heinz in 1869. Following their successful import from the US to Piccadilly’s Fortnum & Mason, the first factory manufacturing those tiny nuggets of joy opened in Peckham in 1905. And the rest was flatulence-fuelled history.

To celebrate this very special birthday, they’ve opened a giant can (quite literally) of (not-)worms in Covent Garden. The ‘Heinz Beanz Muzeum’ is popping up on Newport Street this weekend with a whole plethora of bean-related immersive experiences to partake in, including but not limited to a dip in a Beanz ball pool and a step back in teatime.

Via: Campaign