Posterscope USA and 360i have launched a campaign for Fox Sports, to promote their extensive coverage of the 2018 FIFA World Cup.
This Multi-City campaign incorporates daily video replays, live scores, and ‘what’s on now/next’ messages, and ensures that US commuters know that “This Summer: The World becomes the FIFA World Cup”.
The 4-week campaign focuses on Dynamic Digital OOH formats on 465 screens across 6 cities along the East Coast, and allow for real-time promotion of the championships, in three stages:-
Stage One – Pre-Event promotion with countdowns and key player statistics/awareness.
Stage Two – Game coverage with ‘What’s On’ fixtures, Key Match team statistics and ‘Where To Watch’ information
Stage Three – Real-time match updates and scores.