Posterscope USA
Work with the New Belgian Brewing company to target thirsty New Yorkers
Product availability was used to inform directional creative.
Real time beer availability and Google “popular time” data was used to guide thirsty New Yorkers to the closest bar (vs ordering online).
The Voodoo Ranger kept consumers entertained with reactive messaging around “March Madness” and other social holiday periods such as St Patricks Day, April Fools etc.