Posterscope USA

Work with the New Belgian Brewing company to target thirsty New Yorkers

Product availability was used to inform directional  creative.

Real time beer availability and Google “popular time” data was used to guide thirsty New Yorkers to the closest bar (vs ordering online).

The Voodoo Ranger kept consumers entertained  with reactive messaging  around “March Madness” and other social holiday periods such as St Patricks Day, April Fools etc.

Take a look at the official campaign video.