To promote the Taiwanese local brand TAIWEI’s new energy drink X-Bear, Posterscope Taiwan executed a campaign to deliver X-Bear’s image on the 8th tallest building in the world- Taipei 101.
During the last month of 2017, a one-month LED lights Spectacular name “T-Pad” was set up externally of Taipei 101 for New Year count down purpose. With the very first highest and largest screen (57 stories large) on the iconic landmark of Taiwan, PST assisted TAIWEI to run X-Bear’s dynamic images combining with count down message at the start of T-Pad.
Due to the T-Pad’s innovative element, it attracted a large percent of the passersby to pause and take photos. After the campaign, the results showed an increase in X-Bear’s fans on Facebook by 100%, energy drink’s sales ROI by 30% and 3 new sales markets opened up for TAIWEI. Local TV drama and celebrities also captured X-Bear’s ad thus increasing earned media value.