To stay ahead of the growth curve, a smartphone brand has not only to unveil new technologies and software updates but also keep the TG updated of the same. OPPO having launched its new ERA Selfie Expert phone F3 Plus with a high quality camera skills rolled out an extensive OOH campaign to showcase the new offering to the youth in particular across SEC A+, A & B.
In the Gujarat markets, Posterscope India handled the outdoor mandate for the brand, using its proprietary planning dashboard OOHZONE that delivers audience optimisation through a TG mapping module.
The module showcases TG touchpoints from the rich research data of OCS (India’s largest OOH Consumer Survey with a sample size 12,000+), creates a heat map visualisation, overlays these locations with live traffic intelligence and selects sites based on those data points.
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