Posterscope Netherlands launch festival billboard and mobile network to reach millions at events

Posterscope Netherlands has developed a special Out of Home network which can be used to reach millions of festival event visitors on and offline.

25 billboard signs at high traffic event locations will reach 4,000,000 event visitors at Netherlands’ biggest events – Vierdaagsfeesten Nimegen, Glow Lichtfestival Eindhoven, Amsterdam Light Festival, Amsterdam Gay Pride and Uitmarkt Amsterdam.

The network will also include mobile geo-targeting based at point of interest, location and time, and offer the possibility to copy Out of Home content to relevant mobile advertisements on the weather, time, environment, social data or other festival triggers.