The campaign portrays “The Life Deliziosa’, SanPellegrino’s manifesto to live surrounded by beauty, under a warm sun and the wonderful Italian setting. When the temperature falls or clouds appear, Posterscope’s Liveposter platform serves creative executions featuring the current temperature in SanPellegrino’s home town of Sicily and encourages viewers to imagine themselves in Italy. When the sun shines and temperatures rise, the messaging encourages people to soak up the sun in their specific location.
Olivia van Vredenburch, Brand Manager, International Brands, Nestlé Waters (UK), was quoted as saying “SanPellegrino sparkling fruit beverages capture the flavours, smells and sensations of Italy. We wanted to bring “The Life Delizosa” manifesto to the UK in a captivating way and by tapping into real-time weather and location data, we’ve been able to do just that – celebrating when the UK weather is good and sharing the Sicilian weather when it’s not so great.”
The campaign appears on Adshel Live and large format iconic digital sites in key UK cities until the end of July.