The students enjoyed a morning of presentations from Insight, MKTG, Multiply, Planning & Buying and Liveposter, and in the the afternoon, we ran a workshop where they could put everything they had learnt into practice. Their task was to create an OOH campaign from scratch and pitch their ideas to a team of senior members of the business. With some incredibly creative ideas presented, a winning team was carefully selected by the judges.
The day was extremely successful and encouraging to see so many young individuals with heaps of potential in the industry.