To promote the release of the new Ikea catalogue, Posterscope Denmark created a Metro takeover in the busiest Metro station in Copenhagen; Nørreport.

None of the 500,000 weekly commuters could have missed the activity as the glass fencing, floors, screen doors were covered in Ikea’s beautiful images.

An interactive digital OOH screen located in front of the entrance stairs added further engagement as it became a live catalogue where consumer could view and purchase products. The campaign was created in collaboration with Vizeum and Clear Channel Denmark.