Posterscope Denmark launched an OOH/DOOH campaign for the Arla brand Cocio. The campaign was special primarily because of the message and the activation.
In the most busy metrostation Nørreport, Cocio made a complete takeower by foiling every possible surface. Further they put up ad vending machine providing Cocio to happy people. Price: a smile. A face recognition camera determined if the smile was true and long enough. If approved a Cocio would come out of the machine.
The message was to “Make Denmark Happy Again” as Denmark no longer is the happiest people on Earth. A purpose sounding campaign with a well understandable message. Simple and smooth.